As Telesales, you are, alongside Medical Representatives, the company’s most important human investment. Interacting with the company’s partners in the territory, your first role is to represent the organization’s image in front of them honorably. Who hears you, sees the organization you belong to, which is why your behavior must be flawless.
At the same time, your role is to create, maintain and “grow” the relationship with the company’s customers in the territory. Consolidating a portfolio of customers is a permanent and high-importance activity for the long-term company’s success, which requires many skills that you will develop throughout your career.
Concerning customers in the territory, your role is to inform, update the information already envisaged and present the benefits of products/campaigns in such a way as to convince that the promoted product is the best option for purchase. This also derives your extremely important role in generating direct sales: A customer convinced of the benefits of a product or campaign will buy or order the Distributor.
Important to note is that, in terms of lower or higher policy changes in the health system, portfolio or work tools, customers are the ones who remain. So, permanent care, a professional approach and a relationship to the highest standard of business and commitment, is the recipe for success for every company that sells pharmaceutical products. That’s why the value you represent is invaluable.
Telesales approach is unique and has important peculiarities. If we add the specifics that the pharmaceutical field is printing in, it is understandable that vocational training is crucial to successfully perform in this area.
The “Successful Cold Calling” program is a customized and interactive training program that runs for 2-3 days (depending on the size of the team).
The program benefits 3 months weekly follow-up and can be completed by a minimum of 6 individual Business Coaching sessions.