Marketing is everywhere. Formally or informally, people and organizations carry out a large number of activities that might be called “marketing”. Well done marketing has become increasingly a vital component for business success. And we deeply influence our daily lives. Marketing is embedded in everything we do, from the clothes we wear to the websites we visit and to the ads we see on TV.
The financial success of any organization often depends on the ability in marketing. All other departments, such as production, accounting or promotion, and sales department, will not count too much if there is not enough demand for those products so that the firm can make a profit and not find the right strategies To create need and demand.
In an industry with so many peculiarities such as the pharmaceutical industry, a need for customization of the marketing concept is expected to arise; Pharmaceutical marketing is a relatively young subdiscipline of marketing, but of major and current importance, which has known in recent years a dynamic development. Discipline highlights the distinctive features of the application of the principles and provisions of marketing in the process of pharmaceutical activity, pharmaceutical assistance and pharmaceutical service provision. We refer to the 3 product categories: medicines, nutritional supplements, and medical devices.
Since pharmaceutical marketing requires so much a personalized approach, Neva Training comes in support of companies in need of support, ensuring the following specific marketing (and related) activities:
- Creating and delivering monthly promotion strategies.
- Creation and delivery of monthly promotion plans.
- Creating and delivering promotional messages of products.
- Creation and delivery of product presentations for the beneficiary’s products (medical training).
- Creation and delivery of the Brand monthly/quarterly Plans.
- Help in creating, Routing and choosing customers to visit.
- Monthly support for all employees of the beneficiary, by all means, required: direct, telephone, e-mail, Skype.
Good marketing is not an accident, but a result of careful planning and execution effort. Neva Training has already shown!