Emotional intelligence in the pharmacist-patient relationship

Developing from a point of view of emotional intelligence will bring you a healthy relationship with each patient. From an evolutionary standpoint, the emotional component existed in the human brain long before the development of reason – surely you know it. Moreover, the centers of emotion, located in the brain, also evolved during the development of the neocortex and are now at the stage where they exert a strong influence on all brain functions, which is why we will discuss extensively about the Triun brain and The impact of personal perception.

After creating a general framework of the concept of IE and a sneak peek into the history of this science (as it is already perceived now), we will discover the fields of IE, as they are presented by the one who is considered Father IE, Daniel Goleman. He separates the rational from the emotional, saying that “in fact, we have two minds, one that thinks and one that feels” that is in an interdependence relationship and that interacts permanently. The rational mind is “the mode of comprehension that we are most aware of, which operates with thoughts, able to weigh and reflect”, while the emotional mind is an “impulsive and very powerful knowledge system, even if illogical sometimes”. The relationship between reason and emotion becomes evident in this context, and we will explore them in depth both.

We will continue the discussion with information about self-consciousness, awareness of own emotions and the ability to name them, along with understanding their effects on their behavior and their impact on others. We will discover the basic emotions and the emotions derived, as well as the healthy way of emotional management. By understanding the emotional management mechanism, you can further transfer it to your patients by helping them learn to manage their unpleasant emotions in the context of the occurrence of the disease in a healthy manner.

Thoughts are generated by the emotions you perceived and realized once they entered the cognitive system. An important aspect involving thinking is understanding the reason for every emotion felt, as well as the “need behind Emotion”, and the first step in managing it. We explore extensively in this chapter the patterns of thought, personal beliefs, and cognitive dissonances, but also conscious thinking and ways of changing inner representations. You will receive concrete examples of subconscious self-protection mechanisms and exercises that will help you choose in the future, in similar situations, different, responsible and assumed behaviors.

For real, harmonious and genuine communication with your patient, it is necessary to discuss some aspects taken from NLP and psychology: perceptual positions, empathy, non-verbal report, and emotional report, thinking strategies and systems of Representation. All this will help you feel congruent and protected within yourself, on the one hand, and have successful communication with your patient, on the other hand.

The program “Emotional Intelligence in the pharmacist-patient relationship” is a customized and interactive training program, which takes place during 1-2 days (individual or team). The program includes video materials, documents, workshops, personal discovery questionnaires, and quizzes.

The program benefits from weekly follow-up included for 3 months and can be completed by a minimum of 6 individual Business Coaching sessions.