The profession of a pharmacist is a noble profession, which has emerged and developed with human civilization. Being a pharmacist means “Primum nonnocere!”-a profound human attitude towards society, professionalism, performance and, especially, passion. The pharmacist is an undisputed expert in the field of medicine. Its preparation is continuous and multilateral as it cooperates permanently with other healthcare professionals, research, pharmaceutical industry, university education, etc. The specialist knowledge baggage of a pharmacist is impressive, based on the extensive university curricula studied during university studies, which can subsequently be added postgraduate courses, mastered, doctoral studies, Participation in scientific manifestations, all of which are found in its continuing professional education.
In the 21ST century, pharmaceutical practice is increasingly geared towards the patient, the pharmacist being the “lead actor in Pharmaceutical care” (pharmaceutical assistance), a concept in which the pharmacist, alongside the other professionals in the field of Health, becomes responsible for the patient’s therapeutic outcome. However, more and more in our century, the new professional requirements require the pharmacist to develop a new competence, namely communicating with the patient.
We will begin our course with the role you occupy as a pharmacist or pharmacy assistant and the integration of the two basic components: the Consultant, on the one hand, and the Strategist, on the other hand. You know of course all the activities that we a daily according to the job description, but our workshops will help you to have a wider picture of your role and tasks. You’ll find out what knowledge you need, what attitude is expected of you, what skills and skills you should develop to be successful and truly appreciated, both patients and your managers.
Because we are discussing the sale in pharmacy, we first need to discover the main aspects of efficient and resonant communication. You will discover the model of communication with the patient, the steps of the communication process and the characteristics of the message, the barriers in communication (we insist on emotional ones) and you will discover techniques to optimize communication with the patient. We will then address ways of delivering the message to the pharmacist, as well as the elements of an effective listening, all in the idea of awareness of the importance that real communication in 2 ways brings as a benefit to patients on the one hand, as well as For the pharmaceutical business, on the other hand.
Whether you’ve been through sales classes or not, you’ll discover the Neva Training method for emotional sales, so that your patients perceive you as a consultant and become loyal to the pharmacy you work in. We are convinced that the patient’s fidelity is the value to which every pharmacy aspiring in the climate of this industry nowadays. We will begin this chapter with the preparatory stage for each sales process in the pharmacy, which includes setting sales objectives and product selection techniques according to the value or percentage margin. We will then continue with each step of the sale, from the opening of dialogue with the patient and patient investigation techniques to the argumentation of benefits, presentation of solutions and completion of the sale in the pharmacy. And at the end of the day, when you analyze your activity, we will help you choose those assessment criteria that are necessary for your professional development. Because we are discussing the sale in pharmacy, we first need to discover the main aspects of efficient and resonant communication. You will discover the model of communication with the patient, the steps of the communication process and the characteristics of the message, the barriers in communication (we insist on emotional ones) and you will discover techniques to optimize communication with the patient. We will then address ways of delivering the message to the pharmacist, as well as the elements of an effective listening, all in the idea of awareness of the importance that real communication in 2 ways brings as a benefit to patients on the one hand, as well as for the pharmaceutical business, on the other hand.
The “consultancy and sale in pharmacy“ program is a customized and interactive training program that runs for 1-2 days (individual or team). The program includes video materials, documents, workshops, personal discovery questionnaires, and quizzes.
The program benefits from weekly follow-up included for 3 months and can be completed by a minimum of 6 individual Business Coaching sessions.