It all started in 2002, the year in which I managed to "penetrate" into the Farma Square, a world that seemed to me, at that time, so special. Over time, I discovered that it is truly a special world, a world where interaction with customers, developed relationships and permanent challenges helped me.
Dr. Clara Nicoleta Necula, CEO Neva Training
WHAT WE DO
NEVA Training brings in the field of medical-pharmaceutical consultancy in Romania perfectly customized solutions for corporate customers and individual customers, designed, developed and delivered exclusively by consultants with relevant experience and Recognised performance in this area.
We support the training and development of the employees in the pharmaceutical market in order to perform at the maximum level, according to the individual potential, by understanding and integrating all aspects in relation to oneself and others, at the level of emotion, knowledge, attitudes, skills and competences.
We want to put our mark in the process of creating the new generation of medical representatives, pharmacists and managers in the pharmaceutical industry by conveying the balance between emotion and reason, networking and selling, interpersonal sensitivity and Achieving the objectives.
Starting from the idea that “If you do what you have done before, you will get what you have already achieved” (Joseph Juran), I recommend some changes necessary for your future group presentations to be truly memorable. Although an extremely useful tool, companies and employees do not organize as many group presentations as would be necessary. It is possible that this reluctance also comes from the fear of the Medical Representatives to perform in front of the audience a product presentation that, in individual visits, they easily make.
We negotiate with people in order to achieve our goals, but we also negotiate with ourselves. We all experience moments when parts of us lean towards different or even incompatible things, producing real inner conflicts. In fact, we are one person, we do not have different parts, but because we invest our energy in different expressions and goals, we feel sometimes that we are divided into one or more parts. In this context, the word “part” is a metaphor for how we feel.Read More
What is reality, in fact?
It is generally accepted that what we call each of us “reality” is, in fact, the image of a reality that our brain has built based on sensory inputs and the countless associations extracted from the vast neural network of the brain; this reality depends on the experiences we have had, the automatic patterns of thinking, the way we process information – so that the reality of each of us is different because we perceive and understand the world in our own way.Read More
What is “The Power of Leadership?”
The true leader impresses. It acts like a true magnet, it has an aura, a charisma, something hard to define what makes you admire, respect and follow it. You stop wondering why, you just do it; and not just because he has shown you that he has vision, strategy or experience, but also because he touches something more sensitive and deeper in you than all of them: emotion.Read More
I do believe and I do not in the law of universal attraction. The idea seems exaggerated and maybe you felt the same way about some of you who saw the movie “The Secret” 10-15 years ago or maybe sooner. But I strongly believe in something else: the fact that, when you know what you want, you verbalize that desire, eventually you write it, you increase your sensory acuity.Read More
We all know certain products that have become brands, as we discussed in a previous article (Despre brand și branding). The marketing effort behind the creation of a brand is a bigger one as the brand is better known, and the analysis of the product portfolio of a company is one of the elements that underpin the choice of product for the right strategy.Read More
Sooner or later, in Romania, the notion of brand and the idea of branding began to gain serious ground. Especially among young people, where the brand is already in search of clothes, accessories, phones and cars. There are many brands that almost everyone knows, such as Coca-Cola, IBM, Microsoft, Apple, BMW and many others, but they needed time to create the image we know it today.Read More
The concept of motivation has been and will remain one of the main starting points in understanding success in leadership. Psychologists consider motivation to be the source of energy that drives us to action, the engine of our entire activity, both professionally and personally.Read More